This is especially true in the case of technical industries like IT, manufacturing, etc. There are times when you have to give an actual demonstration of your product to explain its benefits to your prospects. Hence, this can increase the usage of your solution and, at the same time, enable you to open new areas of growth. Second, it educates those prospects who still need to be made aware of your solutions. This can serve two purposes: First, it can provide additional use cases to your existing customers who might not be aware of the same. Similarly to educational webinars, solution webinars are hosted when you need to educate your prospects about your solutions. This would help you in building your product’s credibility among your prospects. You can also consider calling an industry expert or a customer to offer his thoughts on your new launch. Here, it would be best if you focused more on how your solution can solve the real pain points of your prospects. You can conduct webinars to educate your prospects or existing customers about any new product/service you would have launched. This would not only build your credibility among your prospects but also increase your reach. Hence, it would be best if you considered hosting webinars that focus not on selling your products or solutions but on providing knowledge about the industry and recent trends.įor this purpose, consider inviting an industry expert who can share their expertise with your prospects. Here are 5 scenarios in which you contemplate hosting a webinar:Īccording to Sirius Decisions, B2B buyers go through 2/3 rd of the journey before interacting with salespeople.Įngaging your prospects through content marketing much earlier in the buying process is essential.Įffective engagement at the early stages can help you build a relationship with your prospects, providing you with great returns in the long run when your prospect is ready to buy.Īccording to a report by Content Marketing Institute, thought leadership webinars at the early stages of the buying funnel are highly effective. The question now is not why webinar but rather at what stage of the buying journey you should host it Marketers worldwide are using webinars as a cost-effective and convenient tool to create event-like experiences for their prospects over the web.Īccording to a report by Content Marketing Institute, they have been reported as the 3 rd most effective content marketing tactic.
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